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Bruce Mau Design

submission by BMDstudio
Bruce Mau Design

Describe your design

:

The recycling symbol is well known and it’s beautifully simple: three arrows that form a cycle to represent the transformation of material from one product to another. Reusing is a direct, personal and tangible process. It’s symbol should be about making people aware that everything around you is reusable and that it’s up to your imagination how and where you take things – hence the arrows pointing outwards, 360° around, suggesting an infinite amount of possibilities lying ahead of us all.

Learn more here: http://bmd-labs.com/reuse/

Discussion
17 Pink-talk-bubble-tail

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Though I commend this effort and in theory it makes sense to connect it with the mobius loop, I think making it so closely tied to the mobius loop will create confusion--people will think it's just another variation of the recycling symbol.

by anne.bedarf
almost 2 years ago | Reply

It works perfectly in the context of other two symbols from presentation: http://bmd-labs.com/reuse/

by Dima_S
almost 2 years ago | Reply

This is so so good. So smart just expanding on the existing symbol.

by casey
almost 2 years ago | Reply

I like this design because it is well drawn and clean and has a concept. I would like to see it flipped so that the center triangle is right side up, like the recycle logo from which it's derived. Good work, though.

by studioms
about 2 years ago | Reply

@rita.manna111 – I think it's the similarity that makes this brilliant. People already know the 3 R's – recycle is part of that – why would you diverge from a learned icon that people already grasp, and instead go with a totally new symbol that people would need to be taught just to understand. Just my opinion.

by junkboy45
about 2 years ago | Reply

Unfortunately I am not too convinced with this one. I think that the general public would find this to be a bit confusing OR too similar to the recycle symbol.

by rita.manna111
about 2 years ago | Reply

Much more intuitive when seen in context with the other symbols as in your presentation - Reduce-Reuse-Recycle - really like the two different transformations of the classic Mobius strip recycle icon. http://bmd-labs.com/reuse/

by heather.duncan.9279
about 2 years ago | Reply

Nice!

by danamalin123
about 2 years ago | Reply

So important to see this in relation to the whole set. Great idea.
http://bmd-labs.com/reuse/

by junkboy45
about 2 years ago | Reply

love the hermit crab application ;)

by happe
about 2 years ago | Reply

Great insight! Definitely view the linked presentation!

by raytothek
about 2 years ago | Reply

Isn't this just a reverse of the recycle symbol?

by earthlyg
about 2 years ago | Reply

Crabs!

by NickHum1
about 2 years ago | Reply

Super Rad ;)

by jacque.lane1234
about 2 years ago | Reply

Super Rad ;)

by jacque.lane1234
about 2 years ago | Reply

Super Rad ;)

by jacque.lane1234
about 2 years ago | Reply

This is rad!

by NickHum1
about 2 years ago | Reply

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Award_topvotedidea
$500
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Submission Began
Wednesday, July 18

Submission Ended
Wednesday, August 22
at 12:00 PM PDT

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entries before voting begins

Voting Began
Thursday, August 23

Voting Ended
Thursday, September 06
at 12:00 PM PDT

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reuse symbol
reuse symbol

Winner Announced
Monday, September 10

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